The Romagna Riviera is undoubtedly the leading destination for seaside holidays, and this leading position is down to the organisational structure put in place by the province of Rimini in collaboration with the hospitality associations. The Romagna Riviera’s tourism organisation sets the standard and is held up as a model not only within Italy but also at European level.
Hotels, restaurants, pubs, nightclubs, beach resorts, theme parks, spas, museums, airports, railway stations, and public and private bus services work closely together to make the area more accessible and comprehensive for visitors.
Rimini, Cattolica, Riccione, Cervia, Cesenatico and all the municipalities situated between them share the same organisational structure: a cooperative of services dedicated to tourists. Cooperation is the watchword of the tourism organisation along the Romagna coast, and it is precisely this successful system of cooperation that has given rise to the Hotel Groups. What the Hotel Groups are and who they are aimed at are topics covered by SpecialeHotel in this section.
Hotel groups are formed by hotel managers and/or owners in Romagna who, whilst each retaining their own independent management, ‘pool’ their establishments to reduce costs and improve services.
Leading professionals in hotel management who, ‘together’, develop offers, promote the local area, liaise with and seek partnerships with leisure venues (theme parks, nightclubs, spas, sports facilities, theatres, etc.), advertise their establishments more effectively and in a more specific and targeted manner (via the press, the web, radio and TV, etc.) and, above all, cooperation between hotels aims to provide a better service at affordable prices for tourists.
Hotel groups, more so than individual establishments, are able to market themselves with genuine, attractive all-inclusive, low-cost and last-minute deals – offers that give visitors the chance to enjoy a holiday on the Romagna Riviera characterised by relaxation, good food and fun.
