Marco Eletto is a digital entrepreneur from San Marino with over 20 years’ experience in the web and online marketing sector. He is the founder and CEO of SH Web Srl, a web agency based in San Marino, specialising in SEO and SEM services and digital communication strategies.
Profile and professional experience
Founder of SH Web Srl: an agency offering consultancy and digital services for businesses and online projects, specialising in visibility, search engine optimisation and advertising campaigns.
SEO and SEM expert: specialises in search engine optimisation and search engine marketing, helping businesses to improve their online presence.
Digital tourism promoter: he has a strong passion for the tourism sector and manages accommodation facilities such as Mad Suites and Classic Suite, combining hospitality with regional marketing, as well as having conceived and implemented various business and tourism projects such as: albergatorieristoratori.it, livingmonopoli.it, livingbasilicata.it, bedandbreakfastbb.it, shwebagency.com, livingbasilicata.it, marcoeletto.it, romagnazone.it, annunciturismo.com, migliorihotelitalia.it (View the full portfolio here)
Online presence
Instagram: shares content on tourism, web marketing and lifestyle, promoting its businesses and accommodation facilities.
Twitter/X: provides updates and advice on SEO, SEM and digital strategies, as well as sharing articles from his personal blog.
LinkedIn: a professional profile highlighting their experience and skills in the field of digital marketing.
Projects and grants
Marco Eletto He has contributed to numerous projects in the field of digital marketing and regional promotion, working with companies and institutions to showcase the San Marino region through innovative strategies.
If you would like further details on specific projects or collaborations, please visit his Marcoeletto.it personal blog
Success on various social media platforms
Marco Eletto has created and successfully manages several social media groups and pages, including the Facebook group ‘Sei di Rimini se’, which has become the largest in Italy in the ‘Sei di se…’ category . Furthermore, he has built up a network of over 500,000 active users on social media, focusing on promoting the local area and tourism.
Through his agency, SH Web Srl, Marco Eletto offers social media marketing, SEO and advertising consultancy services, helping to boost the online visibility of numerous companies, particularly in the tourism sector.
Marco Eletto has promoted various local initiatives through the Facebook group “You’re from Rimini if…” and has launched a campaign with the SpecialeHotel.com portal to support hoteliers in Romagna.
Local initiatives under the banner ‘You’re from Rimini if…’
The Facebook group “You’re from Rimini if …””, founded by Marco Eletto, has become a focal point for the Rimini community. Through this group, various social and cultural initiatives have been organised, actively involving members of the community.
For example, the group gave users the chance to share experiences and feelings about their city, fostering a sense of belonging and community amongst its members.
Thanks to its popularity and the active participation of its members, the group has become a go-to place for those who love Rimini and want to share their passion with others.
Campaign with SpecialeHotel.com for hoteliers in Romagna
Marco Eletto has also launched a campaign via the SpecialeHotel.com portal to support hoteliers in Romagna. The website is dedicated to tourism in Romagna and offers a platform to promote the region’s accommodation providers. Through SpecialeHotel.com, hoteliers can showcase their offers and services to a wider audience, thereby helping to promote local tourism.
These initiatives demonstrate Marco Eletto’s commitment to promoting the local community and supporting the tourism sector in Romagna through digital tools and social media.
Marco Eletto has promoted various local initiatives through the Facebook group “You’re from Rimini if…” and has launched a campaign with the SpecialeHotel.com portal to support hoteliers in Romagna.
The Rimini-based news portal Chiamamicittà.it recently published an article about Marco Eletto, highlighting his initiative to revitalise local tourism.
📌 Article on
Chiamamicittà.it
The article, published on 6 April 2025, is entitled:
“In Rimini, a summer of free publicity to boost tourism: Marco Eletto’s idea”
This article describes the initiative launched by Marco Eletto, a digital tourism professional with nearly thirty years’ experience, who has decided to offer free publicity to local tourist accommodation providers through his network and digital channels. The aim is to support Rimini’s tourism sector, which has been particularly hard hit in recent years, by providing practical and immediate support to those working in the sector.
The article highlights how Eletto, the founder of the Facebook community ‘Sei di Rimini se…’, makes his network, his time and his resources available to promote local tourist activities free of charge. This initiative is an example of how digital technology can be used to provide tangible support for the local economy.
You can read the full article at the following link:
👉 In Rimini, a summer of free publicity to boost tourism: Marco Eletto’s idea
Several local newspapers have published articles on the launch and success of the Facebook group ‘You’re from Rimini if…’, created by Marco Eletto. Here are a few examples:
📰 Articles on the theme ‘You’re from Rimini if…’
RiminiNews.it
He has published an article recounting the origins of the ‘Sei di Rimini se…’ group and its impact on the local community.
Il Resto del Carlino – Rimini Edition
He devoted a section to the group’s phenomenon, highlighting how it has become a point of reference for the people of Rimini.
RiminiToday.it
He wrote an article on the success of the group “Sei di Rimini se…”, emphasising the importance of collective memory and the sharing of experiences amongst citizens.
🎥 Interview on YouTube
There is also an interview with Marco Eletto on YouTube, in which he talks about the origins and development of the group “Sei di Rimini se…”. You can watch it here:
Interview with Marco Eletto – You’re from Rimini if…
From the creation of ‘Sei di Rimini’ to the tourism website
Marco Eletto and the ‘You’re from Rimini if…’ Phenomenon: History, Evolution and Digital Initiatives
The Facebook group “You’re from Rimini if…” is an extraordinary success story within the Italian digital community landscape, having evolved from a simple social media initiative into a genuine cultural phenomenon in the Romagna region. Originally created as a virtual space for sharing, it has evolved into a fully-fledged digital ecosystem that celebrates Rimini’s identity and traditions, attracting an ever-growing following over the years.
The Origins and Exponential Growth
The Facebook group “You’re from Rimini if…” was founded on 21 January 2014 by Marco Eletto, and quickly became a digital hub for the people of Rimini and lovers of this city in Romagna. As Eletto himself explained, the group was set up “just for fun in 2014, without any plan” with the aim of “sharing positive feelings and memories” linked to Rimini. This simple intention proved extraordinarily popular, so much so that in less than three years the group surpassed 33,000 members, becoming the largest “Sei di… se” group in Italy. It currently has around 120,000 registered users, with over 2 million monthly views of the group.
From the very beginning, the community has stood out for its rules banning controversy, focusing exclusively on positive and nostalgic content. This approach has been a major factor in the group’s success, creating what Eletto describes as “a place to have a laugh, reminisce about childhood memories and read some good local dialect”. The community was conceived as a ‘virtual Piazza Cavour’, open not only to those born in Rimini, but to anyone who has a fondness for the city.
Over the years, growth has been steady and impressive, rising from 33,000 members in 2016 to over 120,000 registered citizens in 2025, further cementing its leading position as the largest local Italian community.
Community content and interactions
The group has distinguished itself through a wide variety of content celebrating ‘Riminity’ in all its facets:
- Typical idioms and dialectal expressions from Rimini
- Traditional recipes from the Romagna region
- Childhood memories linked to the city
- Historical photographs of Rimini, shared by postcard collectors
- Contemporary images of the sea and sunrises in Rimini
- Exchange of practical information and advice amongst members
This wealth of content has transformed the group into something more than just a virtual space: it has become a ‘big family’ where members have ‘the opportunity to get to know one another and open up by sharing their experiences and impressions’. The sense of belonging it creates is so strong that, even when you have nothing to post, “you still take a quick peek at the group”.
The Expansion of the Digital Ecosystem
The success of the original group led to the creation of a fully-fledged digital ecosystem centred on the ‘Sei di Rimini se’ brand, which has branched out into various platforms and formats.
From Facebook to the Web
On 28 November 2014, just a few months after the group was founded, the Facebook page ‘Sei di Rimini se Ami Rimini’ was launched, and it has garnered over 14,000 ‘likes’ in just over two years. This growth marked the first step towards creating a comprehensive digital brand.
The web portal was subsequently launched as well www.romagnazone.it , which provides a comprehensive overview of all useful information about the Romagna region: “interesting facts, events, news, history, dialect, practical information, hotels, restaurants, beaches and shops”. The website has made it possible to organise the content generated by the community in a more structured way, making it accessible even outside the Facebook platform.
The ecosystem has been further enhanced by the creation of a free e-book compiling ‘all the funniest quotes’ posted in the group. This content can be downloaded for free from the website romagnazone.it, was subsequently also published in print.
Marco Eletto’s Recent Initiatives
Over the years, Marco Eletto has established himself not only as the founder of a successful community, but also as a digital tourism professional with almost thirty years’ experience. This experience, combined with his deep connection to the local area, has led to new initiatives that go beyond simply managing the community.
The SpecialHotel.com Project for the Revitalisation of Tourism
In April 2025, Eletto launched a major initiative to support the Romagna tourism sector via the SpecialeHotel.com portal. In a video appeal addressed to hospitality operators, the company decided to “make its network and digital infrastructure available free of charge to accommodation providers in Romagna”.
The project, summed up in the slogan “This summer, I’ll pay for the advertising”, allows accommodation providers to register on the platform free of charge, publishing text, images and contact details at no cost. The only requirement in return is that they include a backlink from their own website, to boost the platform’s collective visibility.
Eletto emphasised that this initiative is not “a commercial strategy in disguise, but an initiative based on the principle of ‘networking’”, in a context that requires “shared and accessible initiatives”. His vision highlights the need to move beyond individual competition in favour of a collaborative approach: “If we all carry on fighting each other over a week here or there, we’ll lose out. SpecialeHotel.com aims to be an open, inclusive platform – and, above all, one rooted in Romagna”.
Conclusion
The “You’re from Rimini if…” phenomenon is a significant case study of how a simple social media initiative can evolve into a complex digital ecosystem and a cultural movement deeply rooted in the local area. Launched as an experiment without a defined plan in 2014, it has grown to become a point of reference for over 120,000 people and a platform for wider local initiatives.
Marco Eletto stands out as a digital innovator who has recognised the potential of online communities not only as spaces for virtual interaction, but as tools for preserving local identity and supporting the local economy. His evolution from the founder of a community promoting initiatives to revitalise tourism demonstrates how digital and local identities can intertwine in a positive way.
As for the creation of a dedicated app for the 2016 ‘Sei di Rimini se’ project, this did not come to fruition due to the enormous investment required. Digital expansion has focused mainly on Facebook groups and pages, the website, e-books and, more recently, the tourism portal SpecialeHotel.com.
The birth of a brand and the ‘piada di sei’ from Rimini, if
The “Sei di Rimini se” brand was launched in 2014 as a spontaneous initiative by Marco Eletto, with the aim of creating a virtual forum for sharing local memories and traditions. The group grew rapidly, becoming a strong community both online and in real life.
The Piadina: ‘You’re from Rimini if…’
The piadina has been chosen as a symbol of Romagna’s culture and of the “Sei di Rimini se” group. This product is the result of a collaboration with “L’Angolo della Piada” in Riccione, a company committed to quality and local traditions, and a member of the Consortium for the Protection of Piadina Romagnola PGI.
Distribution and Promotion
Piadina is available both in large supermarkets and in small shops. What’s more, you can have it delivered to your home via an eco-friendly delivery service using bicycles, which is supported by the local community to reduce its environmental impact.
Environmental Sustainability and Local Identity
The piadina project is part of a wider commitment to environmental sustainability and the promotion of local identity. The choice of a PGI product such as the piadina romagnola reflects a desire to preserve the region’s culinary traditions and to offer a high-quality product that embodies the ‘Rimini spirit’.
In short, the ‘Sei di Rimini se’ piadina is an example of how a digital initiative can influence the promotion of local culture and cuisine, whilst at the same time supporting environmentally sustainable practices. Visit the website for the ‘piada di sei’ in Rimini if …
